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Rovella Williams
Hi, I'm Rovella Williams. Welcome to my profile!
Follow your passion, and success will follow you. -- Arthur Buddhold Rovella “themverses” Williams You might be hard pressed to find a life or career that better proves Arthur Buddhold’s popular quote than that of songwriter/entrepreneur Rovella Williams. In following her passion for music, she discovered the plight of the emerging artists, which gave birth to an equally passionate dedication to serve as an indie artist advocate. Growing up in the SF Bay Area, Rovella nurtured a love affair with poetry, logging her thoughts and verses in journals throughout her formative years. While she always felt her words were meant to be married to music, her first attempt at songwriting did not come until adulthood when she collaborated with a childhood friend Darnell Thompson. Though she fell in love with the process and continued to hone her skills, Rovella still wasn't convinced that she wanted to seek a career as a professional songwriter. When life brought her to Atlanta, GA, the choice almost made itself. With opportunities in the music industry abounding in her bustling new hometown, Rovella rediscovered her passion while listening to Brandy and Deborah Cox’s sophomore efforts, Never Say Never and One Wish. “Deborah’s album and the work Rodney Jerkins did with Brandy still serves as an inspiration today,” she explains. “That’s what drove me to pursue a career in music: I wanted to create music that had the same ability to move and inspire others.” As a fledgling songwriter who does not sing, Rovella found it an occupational necessity to befriend quite a few singers and other songwriters. It was in an effort to show her gratitude to these friends and supporters that she discovered her second career. In 2004, Rovella created a showcase to offer her collaborators the opportunity to perform. The showcase ran for 6 years with shows primarily in Atlanta. As the popularity grew, the show expanded to other cities such as Los Angeles, New York, Ohio, Miami, Birmingham, Athens GA, N Carolina and S Carolina. The experiences and relationships that molded her career both as a songwriter and successful event organizer, prompted Williams to establish Verseus Entertainment Group, a boutique PR and Consulting firm for emerging artists and entertainment entities. Through this endeavor, she has lent her passion to the careers of others while continuing to write music to add to her catalog of R&B and pop songs.